5 Reasons Why Live Streaming Is So Important



Throughout most social media platforms, you can click a button and start sharing a live broadcast. On top of that, there are also a number of other platforms created specifically for live streaming. But why is live video such a big deal? Live video streaming is one of the most powerful ways to reach and interact with your audience. Here are 5 reasons why live streaming is so important for your business and personal brand. If you haven’t started yet, you should!To get more news about 39bet-tỷ lệ cược-đua ngựa-máy bắn cá-tỷ lệ nhà cái-kéo cầu tài xỉu, you can visit official website.

Reason #1 Why Live Streaming is So Important
Live streaming is the evolution of live TV. The reasons why live TV made such a big impact was because it brought viewers up-to-date, informative and accessible content. Though it’s still popular, since online streaming, TV subscriptions have been in decline.
While on TV, the content and accessibility are limited, on online streaming there is endless content accessible for free and with mobile devices. Even though viewers still have the time constraint on live streaming, it’s more flexible than on TV. They can watch on their phones and, most of the times, they can also watch the recording of the live video later.
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Reason #2 – Why Live Streaming is So Important
One of the main reasons why live streaming is so important, for brands and individuals, is because of the level of interaction and engagement it offers. No other platform or marketing strategy allows for such level of interaction. Live streaming also has the highest rate of engagement of all content types.

On a live stream on Facebook, for example, viewers can post their comments and it shows up live, automatically. There is an opportunity for other viewers to interact with that person and for the presenter to interact as well. This instant gratification creates a deep connection between the viewers and the presenter. It also drives more viewers to engage with your content, in the hopes of reaching you.

The real-time interaction brings your audience closer to you and opens a great communication channel. You can ask them questions to get to know them better and they can do the same. What’s more, when they interact with each other, it creates a sense of community and they will associate you with it.
Reason #3 – Why Live Streaming is So Important
The genuine interaction that live streaming allows, creates a relationship with viewers. Videos on demand simply can’t create the same feeling because there’s less room for viewers to identify with the presenters.

The fact that a live stream is actually live, brings a human element to it. Anything can go wrong, at any time. If presenters make a mistake, stutter or laugh about something, viewers see the authenticity and identify with them. Unlike Live TV News, where anchors seem stiff and emotionless. Why do you think people love to see them make mistakes on live TV? It humanizes them and it’s relatable.
Reason #4 – Why Live Streaming is So Important
One of the reasons why live streaming can help you reach more people is because platforms will favor live content. For example, if you go live on Facebook, the chance of your followers seeing it on their newsfeed is higher than if you share an image or a video on demand. YouTube will also favor live video on its searches, as will many other platforms.

With increased exposure, you can generate more leads for your business or get more followers for your personal brand. Within social media, it’s also easier to get people to find and share live videos. Since it requires immediate action, they’ll need to share your content right away so their friends can also see it.
Reason #5 – Why Live Streaming is So Important
Online streaming is one of the fastest growing industries. In fact, the video streaming market is worth more than 30 billion dollars. It’s expected to be worth more than 70 billion dollars by 2021.

Another proof of the growth of live videos is the changes happening in all the social media platforms. Apart from the platforms created for live streaming, most social media channels now also facilitate live video. For example, Facebook live, YouTube live, Instagram, Periscope from Twitter, Live.ly from Music.ly and many more. Live videos are here to stay and they are taking over.