10 Jewelry Brand Marketing Examples



The 2020 Covid-19 pandemic has had a huge impact on retail and how we market to consumers. With many stores still closed, and less footfall on high streets, marketing has become a vital tool in catching and retaining customers. For luxury jewelry brands that rely on beautiful in-store displays to entice customers, looking at new ways to market products in this new environment is more important than ever.To get more news about custom jewelry manufacturers, you can visit jewelryhunt.net official website.
With many countries locked-down, and many people still reluctant to spend time outside of their home, consumers have been driven online. In fact, social media consumption increased by at least 60% during the pandemic, according to Nielsen. While this means that the potential reach of online advertising has increased dramatically, so has the competition. With more brands competing for consumer’s attention online, effective marketing is key to winning customers.
1. Mejuri
Trust plays a very important role in increasing sales. Mejuri knows that. Their marketing campaign focuses on reviews left by consumers. At the same time, the brand promotes its products as a high being of good quality and great value. Which, after all, is what every customer wants.

2. Monica Vinader
Jewelry brands utilizing beautiful images in their marketing strategies have a greater chance of generating a high return on ad spend (ROAS). In this ad, a young lady with a nice figure dons the brand’s jewelry. Using images with attractive models can prompt the audience to buy as they want to be like those they see in ads.

3. Jennifer Zeuner Jewelry
Social proof plays a large part in jewelry brand marketing. The fact that a brand’s jewelry was worn by celebrities such as JLo or Rihanna, or was mentioned in publications such as Elle or Vogue denotes their quality. These marketing campaigns can bring sales growth in a very short time because consumers trust publications or celebrities.

4. Tous Jewelry
Similar to Jenifer Zeuner Jewelry, Tous Jewelry uses a well-known actress, Emma Roberts, in their marketing campaign. The fact that she wears their brand and matches it with her outfit should prompt consumers to enter the brand’s website. Luxury jewelry marketing campaigns featuring celebrities effectively capture the public’s attention and boost the brand’s reputation, increasing sales, and brand trust.

5. Gorjana
Presenting jewelry in a beautiful setting that consumers desire to be in, sells a lifestyle, not just a product. The emotion it conveys makes consumers want to be there, and while that might not be possible, purchasing the jewelry will make them feel one step closer.

6. Stephen Webster
One negative to shopping online can be that the minute details of products are difficult to see. To address this issue, it’s important to ensure every beautiful element of your jewelry is emphasized. The writer emphasizes the unique ‘holographic’ colors, drawing attention to its main selling point, as a sales assistant in-store would.

7. Daniella Draper Jewellery
Luxury products are truly set apart from the rest by the amount of detail that goes into the manufacture of each item. Daniella Draper offers behind-the-scenes images showing the creation of each beautiful piece. In this way, the audience can observe the craftsmanship that goes into each item, elevating it from a product to a work of art. This aspect raises the perceived value of the jewelry and gives consumers confidence in its quality. These marketing campaigns can very easily increase sales and brand awareness.

8. Pragnell
Pragnell addresses a different category of older consumers. By using an older model, they make their intentions known, and will no doubt attract the attention of this target audience. Along with tailoring the ad to make it more relevant to their demographic, they can also target social media advertising specifically to their desired age group. If your company offers products to a certain demographic, ensure that the targeting is done correctly, to boost the ROAS.

9. Moon Magic
Moon Magic promotes its future jewelry collection, inviting consumers to pre-order and receive a discount. Such campaigns boost sales through the desire to be the first to have a product, and, the financial reward from the discount. Both the customer and the company have something to gain from this.

10. Jacquie Aiche Jewelry
This brand grabs the attention of both men and women with the help of a very attractive image. In this way, the conversion rate can be higher, increasing sales. Such marketing campaigns bring companies high revenues because they stop consumers from scrolling through social channels and get them to their website.